New Nike+ apps and shoes cater to basketball players and training athletes
Nike just keep building on its Nike+ brand, turning what started life as a glorified pedometer, into a full-fledged workout-tracking platform. Hot on the heels of the FuelBand comes Nike+ Basketball and Nike+ Training, two new experiences with their own dedicated footwear. For ballers, the Hyperdunk+ features a pressure sensor that measures speed, jump height and even abstract concepts like “hustle.” It also features a ego Showcase mode that lets you superimpose workout data over video of you dunking and post it to the web. Nike+ Training, like almost every other workout app or digital accessory, turns getting in shape into a game. The app features a series of drills and challenges meant to improve speed, agility and strength, and your performance can be uploaded to a global leaderboard. The new apps and shoes, including the Hyper Workout+ for Women and the TR 1+ for men, will be available on June 29th in the US, UK, Germany, France and China.