App stores hold thousands upon thousands of applications, so it’s not surprising that it’s sometimes hard to find what you want, or even discover new applications in the sea of software. A new app store is aiming to make app discovery much easier, though. The only difference is that this is a real brick-and-mortar app store.

Openspace is a new start up that wants to make the whole app shopping experience an easier and less confusing activity. Speaking in an interview to AllThingsD, founder Robert Reich said his company aims to fill a gap that Apple and the major carriers leave open and cure customers’ “app-rehension.”

“If your iPhone has a problem, you take it to Apple. If your Android tablet has a problem, you take it to Verizon, AT&T or Best Buy,” said Reich. “But if you have a question about which camera app would be great for taking pictures this weekend on the slopes, where can you turn?”

The first store is located in Boulder, Colorado, and is open six days a week. The staff are called ‘App Gurus’ and are there to help you will all of your app-related questions. The only trouble is that according to AllThingsD, Openspace isn’t sure how it’s going to make money from the store. Down the line, it hopes to partner with developers to take a percentage of revenue from applications promoted in the store, but it’s not clear how the store is going to remain profitable until then.

If you don’t live in Boulder (or don’t feel like venturing to the store) but still want Openspace’s app recommendations, you can visit the company’s website instead.

SOURCE via All Things D