Thursday Intel launched a new interactive advertisement for its second-generation Intel Core i5 processor with an additional nod to its Intel Wireless Display technology. Called “The Escape,” viewers must help a female secret agent escape from the clutches of enemy agents. Intel calls this a “first” for YouTube given that viewers must interact directly with the medium in order to make the escape.

“We wanted to connect with consumers in a personal, engaging and interactive way while demonstrating the visual capabilities of the 2nd Generation Intel Core processor family,” said Stephanie Gan, regional manager of advertising and digital programs for Intel Asia Pacific. “While YouTube offered the perfect stage for creating this experience, it was important to make some of the interactions social with Facebook integration.”

“Just as Intel’s 2nd Generation Core processors transform your computing experience, this campaign will transform the way you look at the YouTube platform. You’ve never seen YouTube quite like this,” she added.

During the video, users are required to solve a puzzle, go into first-person mode and shoot down enemies using a remote-controlled, flying robot (no deaths), go into a one-on-one fist fight with an enemy agent and a few other silly tricks. The ending is actually rather corny as well, but the interaction between the viewer and the advertiser is rather unique. Viewers can also sign up two Facebook friends to help out with the mission.

Here’s the video’s full description:

A femme fatale, two ruthless heavies and you. These are the stars of a new film experience from Intel called “The Escape.” This immersive YouTube thriller makes the audience the hero of an adventure that integrates film, interactivity and social networking into a single seamless experience.

In “The Escape,” the lead character – you – must rendezvous with a nameless female secret agent and collect a mysterious envelope. As the two of you are chased by heavies, your view of the world is transformed by Intel’s 2nd Generation Core processors, allowing you to outwit your pursuers and save the day.

The entire experience has been created to take advantage of the user’s social networks. Users can earn achievement badges that they can post to their Facebook profiles, and include their friends’ profile pictures on robots featured in fighting scenes.

The adventure contains hidden clues and treats that allow players to unlock additional content and see a richer view of the world of “The Escape.” For example, QR codes built into the creative allow you to see your pursuers through walls.

To play Intel’s new interactive Core i5 advertisement, head here.