Amazon is offering $0.99 for Lady Gaga’s new album download and a 15GB boost in Cloud Player storage today, and only today. And what did that caused? That literally crashed Amazon’s servers.

Amazon is running a ‘mega sale’ for the trend-setting pop icon Lady Gaga, selling Lady Gaga’s new album for $0.99 cents. That’s not for just one song – that’s the entire 14-track listing and the “Born This Way” digital booklet FOR ONLY $0.99!!! As if to slap Apple and Google in the face, Amazon’s insanely-cheap price is backed by a 15 GB increase in Amazon Cloud Player storage at no additional cost for an entire year.

That’s not the only crazy thing Amazon is offering. The new Lady Gaga purchase isn’t applied to the user’s cloud storage space; in fact, any digital album purchase through Amazon’s MP3 store will never count against the storage capacity.

That said, Amazon customers will always have their purchased digital music stored in the cloud for free, whereas anything ripped/purchased externally and uploaded can be stored in the free 5 GB account or one of the larger subscription-base accounts.

As previously reported, Amazon was the first to bring a cloud-based music service to the market, and did so without signing deals with record labels. As seen with the Amazon Appstore and its daily free app offering for Android devices, $0.99 album releases similar to Lady Gaga’s “Born This Way” launch could put a hurting on both Google and Apple. As of this writing, Amazon’s servers were slammed with traffic, preventing the e-tailer from providing full access to all the tracks. Six hours after purchase, only the 11th track “Heavy Metal Lover” and the digital booklet are appearing in accounts. The retail transaction itself still reads as “currently being processed.”

“I just finished speaking with an Amazon MP3 Customer Service Agent, and she explained to me clearly that their server is having technical difficulties due to the overwhelming amounts of downloads of Lady Gaga’s new album,” said one user. “She reassured me that their technical teams are working diligently to solve the problem.”