It’s been quite some time since I last checkout Bing from Microsoft. To be honest, I’ve not search things using Bing at all. But of course, Microsoft doesn’t want to lose out to their biggest rival yet, Google, so here goes the race again. Since Google lets you share things that you found using their search engine on your Facebook wall, Microsoft is going to do something similar.

Bing now has a new “Friend Effect”, which is basically the “Like” on Facebook. According to Microsoft’s study, most people usually want opinions from friends and family before they make a decision on something. So by including friends’ and families’ Facebook-based Likes in the search results the company lets you know their input without ever having to ask. So if you search on something at Bing, you’ll be able to authenticate which sites that you actually want to go by seeing how many “Likes” from your friends.

Also, Microsoft has added a universal like button to the Bing Toolbar that you can use to mark your approval on anything you find on the web, which in turn, can help out your friends’ searches in a socially, antisocial kind of way. Bing uses “Collective IQ” of the internet hive-mind to optimize search results should your friends lack opinions about your interests.

Can’t understand how all these works? Then perhaps you should watch the videos below.

SOURCE via Bing