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Nokia assessing the right tablet strategy, don’t want to be like everyone

April 29th, 2011        

Nokia assessing the right tablet strategy, don’t want to be like everyone

Apple rolled the dice for portable and slim tablet with the iPads, and everyone followed. RIM just launched one, and HP Palm will have not one, but two, shortly after. Even Sony has geared up for two at least, and let’s not forget all the Honeycomb doppelganger tablets that are about to flood the market. So, now that Nokia is taking a new path to revive their smartphone division, they’ve also taken consideration for the tablet market. But they aren’t in a rush for a supersized N8 tablet just yet with WinMo.

According to an interview with YLE television in Finland, Nokia CEO Stephen Elop is taking a very calculated approach to tablets, saying, “We could take advantage of Microsoft technology and software, and build a Windows-oriented tablet, or we could do things with some of the other software assets that we have. Our team right now is assessing what’s the right tablet strategy for Nokia.”

Does this mean that Nokia will still consider a MeeGo tablet? Nokia has a few options in hand, which is a Windows 7 tablet, a MeeGo tablet, a MaeMo tablet, even the next Windows 8 tablet that sounds so friendly with touchscreen devices.

Here’s what the Canadian CEO said during the interview:

There are now over 200 different tablets on the marketplace, only one of them is doing really well. And, my challenge to the team is I don’t wanna be the 201st tablet on the market that you can’t tell from all of the others. We have to take a uniquely Nokia prospective and so the teams are working very hard on something that would be differentiating relative to everything else that’s going on in the market. -

Q. So you’re not in a hurry?

We’re always in a hurry to do the right things, but we’re mostly in a hurry to do the right thing.

Watch the whole interview in the source link below.

 

SOURCE via YLE [Finnish]

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