The battle between LG and Samsung has been a harsh one, as both Korean giants battle off to show-off the latest technology from their labs. Now the results are out, and it seemed that LG is victorious, at least in the LED Monitor market. LG claims 18-percent of LED Monitors market share for the year 2010, making it the no.1 seller of LED monitors globally. The research was conducted by a global market research firm, DisplaySearch.

“This represents a strong endorsement of LG’s drive to increase investment in R&D over the last 12 months. The reason for our success is simple: We’ve focused on listening to our customers and then innovating around those needs. To keep on growing our market share, we’re going to be moving strongly into CINEMA 3D monitors in the near future.” — HK Kwon, Managing Director, LG Electronics (M) Sdn Bhd.

Just a year before that in 2009, the company only had a mere 1 percent market share in the LED monitors category and leaped to 10% last year. This was made possible because the company was already well prepared when the market shifted from LCD to LED LCD monitors. LG was then well placed to capitalize as the market took off last year. The company invested heavily last year in growing its LED LCD monitor business as they battle off with Samsung, while also conducting a major marketing campaign called “Show Your Sincerity” which was held in nine countries worldwide.

With LED LCD monitors’ share of the overall monitor market expected to grow to 30 percent this year from 10 percent last year, LG is aiming to secure 20 percent of this fast-growing sector. As it pushes hard to consolidate its No. 1 position in the global LED LCD monitor market, LG will be placing a particular focus on products with its In-Plane Switching (IPS) panels, sophisticated, slim design and CINEMA 3D monitors.