Video on-demand sounds like something from Netflix or Astro-On-Demand, but now it seemed that YouTube is going to do something similar.

According to entertainment website The Wrap, YouTube is fully geared up to venture into online movie rental. How is this so? Well, the report says that YouTube has closed deals with Sony, Warner and Universal, as well as smaller entities like Lionsgate, Kino Lorber and other firms, and the service will come as soon as this week!

Is this a fight against Apple? Apple currently leads the online VOD market after jumping in with iTunes back in 2008, and we can easily see why Google is so hardworking in this game. Of course, there’s the other smaller firm like Netflix, though they doesn’t seem to be scared of Google’s initiative, saying how happy they are to see a new entrant renting (and eventually selling) movies that’s not using a subscription model.

VOD rumors have swirled around YouTube for quite some time and it rolled out $3.99 rentals of indie movies a little over a year ago, here’s hoping they go the whole way and offer nothing less than 3D and 4K streaming to start.

SOURCE via The Wrap