Apple had another bizarre quarter yet again

And you thought that Apple’s sales will slow down last quarter because everyone is holding away from buying the now-aging iPhone and waiting for the next iPhone. But no, they sold lots of iPads, and even wished that there’s more. They even had new MacBook Pros to sell, with the gimmicky Thunderbolt to help out. And nobody’s holding out from buying new iPhone 4 despite the ‘Antennagate’ and whatever gate it had.
Apple just announced its earnings for the second quarter of the year, and it’s once again beat estimates, with it reporting earnings of $6.40 a share, a total of $24.67 billion in revenue, and a net profit of $5.99 billion. That’s better than last quarter I believe.
As for the sales breakdown, Apple says it sold a whopping 18.6 million iPhones in the quarter (up 113 percent over the previous year, and ahead of estimates of 16 million) thanks to Apple’s own effort in opening up in more countries and widening their market.
They also sold 4.69 million iPads, which is actually less than the expected 6.29 million, apparently due to supply issues, and 3.76 million Macs, which represents a 28 percent jump over the same quarter a year ago thanks to the new MacBook and bigger exposure of the Apple brand.
Not surprisingly, iPods are the one area that continues to slow, with sales of 9.02 million representing a 17 percent decline over the previous year — the iPod touch accounted for more than half of those sales. One other big bright spot for the company is the Asia Pacific region, where it saw revenue grow a staggering 151 percent year-over-year, as we see Apple opening up in more countries in Asia Pacific. The iPod also had a bad sales in last quarter, and things will be pretty much the same in the next quarter, until Apple announce something magical either in WWDC 2011 or in fall.
Interestingly, Apple isn’t providing any specific sales numbers for the iPad 2 — it’s only saying that it sold every iPad 2 it could make in the quarter, and that it’s working hard to get it into the hands of customers as fast as it can. It didn’t add much more when pressed on the issue later during its earnings call either, with it only going as far as to say that the iPad has the “mother of all backlogs.”
SOURCE via Engadget











Recent Comments