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Disney goes over the top to promote CARS 2

April 6th, 2011        

Disney goes over the top to promote CARS 2

Usually when you have a new movie coming to the cinema, you just play the trailer, but not from Disney. This time, they go for a slightly ‘adventurous’ method in teasing fans with the upcoming animated movie.

Over the weekend at WonderCon, movie promoters gave some very interested fans a sneak peak at what it’s like to be super sleuths, which jives with the movie’s spies theme. The promoters placed three vehicles outside the convention wearing some crazy decals that directed folks to head to the Twitter account @ChromeLeaks. Once on the Twitter page, a link was provided to the Youtube video of a faux used car dealer commercial. The predictably cheesy commercial for “Cars N’ Deals of Emeryville” was purposely terribly done, but the 57-second mark revealed a very brief surprise. It was a link to a special sneak peak for the new Cars 2 movie.
Very cheesy for Disney to do so, but you don’t have to go through the hassle of those, and just hit the jump to watch the videos. There are lots of cars that will be featured in this movie, and it seems that it’s worth the wait.



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  • http://carstoys.org Cars Toys

    I love that Disney goes over the top to promote CARS 2. All the Cars fans (me included) just can’t wait for the new movie. The excitement continues to build. The more hype the better!