The world ‘app’ wasn’t widely used until Apple’s iPhone introduction, which made the short form ‘app’ a new trend. If you look back at history, Apple is already engaged in a heated battle with Microsoft for the protection of its “App Store” trademark, and Amazon’s happy-go-lucky launch of their new “Amazon AppStore” is serious asking for trouble. Apple has today filed suit against Amazon for its “improper use” of the same word pattern.

Amazon’s Android Appstore seems to have been intentionally contracted to a single word to differentiate its name, but that difference isn’t enough for Apple, which has asked a California court to grant a ruling preventing Amazon’s use of the moniker and asking for unspecified damages.

Apple claims it reached out to Amazon on three separate occasions asking it to rename its software download offering, but when faced with the lack of a “substantive response,” it decided to take things to court.

In a related news, Amazon’s new ‘AppStore’ is now live.

SOURCE via Bloomberg