We’ve seen a huge number of gadgets and computers being used in Hollywood films, but who rank the highest in usage or appearance? Well, it’s Apple, as the Cupertino Company reigns supreme in Hollywood, not that we don’t know. Even foreign countries like Japan and Korea are opting for Apple products in their films and drama.

Apple has already been the choice to go back when their Macs were the in-thing to get. Now that Apple has revolutionized the smartphone market with the iPhone, their presence is getting bigger. This has been confirmed by Interbrand’s Brandchannel, which dug deep into the fetid bowels of product placement to reveal Hollywood’s preferences (paid or personal) in the 33 films that hit the US box office number one slot in 2010.

Brandchannel identified 591 total brand or product appearances for an average of 17.9 placements per film, with Apple appearing in ten of the top films for a 30 percent share — Nike, Chevrolet, and Ford each appeared in eight. Incidentally, Iron Man 2 won the dubious distinction of being cluttered with the most identifiable brands (64) in 2010. Apple is actually off from its peak of 50 percent of number one films in 2008 and 44 percent in 2009 as demonstrated in the chart after the break. But it’s not for a lack of trying. Brandchannel contends that the competition for brand placement has simply intensified resulting in fewer appearances of Janoff’s U+F8FF.

SOURCE via Brand Channel