When you do not have state-of-the-art devices that are the size of a huge football field that looks like something going to Mars, you’re not really serious about designing a new car anymore. Even Steve Jobs has a few high-tech rooms like NASA just to design an iPhone.

It’s no surprise that this comes from Lexus, the company that pursue perfection. Lexus has joined the latter camp with its new driving simulator, built to simulate crash avoidance. Inside the metal bulb is a Lexus LS460, surrounded by a 360-degree facsimile of a real driving environment. It’s their next big thing, so they say. Well, they don’t want their next public demonstration to fail, like Volvo.