Sony has been known to throw in very colourful VAIO laptops, and recently very colourful mouse to compliment the laptops. Now they’ve tapped into their camera lines too with this sweet culture of their. Think Pentax can get away with their colourful Optio RZ10? Hell no, as Sony as added some colourful options for you to choose from.

Japanese lovers of small cameras with big sensors and rosé colour schemes will be able to enjoy their slice of enlightenment on November 19 for around ¥80,000 ($975), while the rest of the world sits and ponders the crazy price. Well, it’s a Sony you know. It’s no higher than the standard NEX-3 kit, mind you, which can currently be had in silver, black, or red. And if Sony Japan’s scheme to conquer the female market with a lick of new paint pays off, we should be able to see the pink camera — along with the litany of matching accessories also introduced today — sailing out to new shores as well. Don’t worry girls, pray hard! They’ll surely come! I think…

SOURCE via Sony