RIM is announcing a few changes and new things for developers of their Blackberry platform over at the Blackberry Developer Conference in San Francisco.

WebWorks development platform.

Basically a quick way for web developers to get into the BlackBerry app game by offering a tightly-integrated platform for HTML5, CSS, and JavaScript code with hooks to native BlackBerry OS functions and a packager for turning them into “real” BlackBerry apps.

BlackBerry Messenger Social Platform.

RIM’s historically held BBM very, very close to the chest, but it’s starting to open up a tad with this particular announce. Don’t look for BBM on other platforms, but third-party app developers will now be able to tap into the system for sending and receiving messages, files, user profiles, and invitations. Interestingly, the company is pitching it as a platform for multiplayer gaming, using BBM as a conduit to move information between devices in real time.

BlackBerry Advertising Service.

Google bought AdMob and Apple bought Quattro, but RIM’s taking a more democratic approach to its advertising platform, allowing both “simple” and “rich media” ads to be served from a handful of providers “with only three lines of code.” It’ll be 60 / 40 revenue split between develops and RIM.

BlackBerry Payment Service SDK.

This one’s launching in beta this week, bringing third-party in-app payments over credit card, PayPal, and carrier billing (available on AT&T right now, more carriers by the end of the year). It’ll be out of beta before 2010′s out.

SOURCE via Engadget