While rebadging is wise to cut development cost, sometimes it’s rather dull to see everything exactly the same, with no improvement. What’s more absurd is to sell it at a very high tad price. Here’s an example. The new Leica D-Lux 5, which is essentially a carbon copy of Panasonic’s LX5, slapped with a red dot. 1/1.63-inch CCD sensor capable of 10.1 megapixel stills, a 3.75 x DC Vario-Summicron lenses, and 720p AVCHD Lite video. Everything in the LX5 is in the D-Lux 5, except the price. £355 ($554) and it’s yours. Or you could buy Panasonic’s version, with less a red dot.

SOURCE via Leica