Samsung to multiply its display manufacturing arm by 10 times
We already knew about Samsung’s grand campaigns for escalating its display manufacturing arm in 2011, but now we also have a number to give us a sense of solid numbers: 30 million. That’s how many screens the new Mobile Display fab (set to go live in July) will be able to churn out in a month, which is a vastly superior rate in contrast to the current 3 million maximum. 10 times baby, 10 times.
Lee Woo-Jong, the display business’ marketing VP, tells us its estimates for AMOLED market demand have been revised upwards to 700 million units in 2015, with the new facility obviously being the key cog in making that growth happen. Intriguingly, he also notes that Super AMOLED – one of the big attractions of the Galaxy S line of Samsung phones – is not exclusive to Samsung’s electronics arm, everyone can apparently use it. That directly contradicts what we heard from Samsung’s mobile reps, but then this is hardly the first time the team members campaigned without discussing the game’s tactics beforehand.