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AMD to sell cheap active ‘DisplayPort-to-DVI’ adapters

September 11th, 2010        

AMD to sell cheap active ‘DisplayPort-to-DVI’ adapters

AMD’s Eyefinity technology has been awesome in its way. With the new Eyefinity technology, you can now play your favourite racing games or First Person Shooter games with an amazing three or six monitors’ setup that’ll be a very jaw dropping for some people, like me. However, Eyefinity has never been cheap to setup. Buying additional three or six monitors is already putting on a strain for some people with budgets. What’s more, you can only run it on monitors that have DisplayPort, which even some current models lack. Your solution? Buying $100 ‘DisplayPort-to-DVI’ adapters that will slaughter your wallet.

In order to save the loyal gamers and enthusiasts of AMD from these cruel retailers, AMD has announced a unique yet suspicious plan to save the world, by selling cheap adapters themselves. The company hopes to develop converters that are expected to retail at just $30. They’re not your typical VGA-to-DVI dongles, but are active adapters that should be as good as those premium ones you found on the market. Six-monitor Zerg rush, anyone?

“In just six months, we delivered to customers an entire DirectX 11 product stack, with industry-leading image quality and technologies such as ATI Eyefinity and ATI Stream. In turn, customers shifted discrete GPU market share to AMD.”
The industry’s only complete, top-to-bottom line of graphics products offering Microsoft® DirectX® 11 support helped drive the company’s strong discrete graphics sales in the second quarter. In fact, in just nine months AMD had shipped more than 16 million DirectX 11-capable GPUs.

“AMD executed our DirectX 11 transition incredibly well, rolling out a top-to-bottom DirectX 11 product line before our competitor launched their first DirectX 11 part,” said Matt Skynner, corporate vice-president and general manager, GPU division, AMD. “In just six months, we delivered to customers an entire DirectX 11 product stack, with industry-leading image quality and technologies such as ATI Eyefinity and ATI Stream. In turn, customers shifted discrete GPU market share to AMD.”

The availability of the inexpensive Single Link DisplayPort-to-DVI adapter expands the ATI Eyefinity ecosystem to include the massive number of LCD monitors with DVI connectors and resolutions up to 1920 x 1200. This encompasses the vast majority of monitors sold today, with many models available for well under $200 each. Now, ATI Eyefinity multi-monitor solutions are within reach of virtually everyone, from die-hard gaming enthusiasts to individuals wanting more screen real estate to improve workflow.

SOURCE via Anandtech

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