Say the name please. KDL-60NX810, KDL-55NX810 and KDL-46NX810 sounds like names of some random microchips, or some drones from Star Wars. But they’re Sony’s latest midrange HDTV, which is just under the flagship XBR-series.

Sony’s XBR10 is somewhat wicked sick, with wireless HDMI and is made super slim with Sony’s insane technology. But they’re not 3D ready, there’s no Wi-Fi, and no localized dimming, which current peeps think is the in-thing. So Sony’s throwing in a ‘nearly-premium’ KDL-series that’s Wi-Fi ready, 3D-ready, but short of the wireless thing. They’re also part of a resurgence of localized backlight dimming technology at Sony that started with the beloved, old, over-engineered but amazing XBR8, which can still outpace many newer LCDs. Hopefully they can capture the attention of some shoppers while Sony redesign their flagship with some funky stuff and amazing tech yet again.

All sets here have Wi-Fi but this set does support DLNA media streaming, even if it’s not the first set to have Wi-Fi. Wait, don’t stop there! There’s Netflix, NPR, Pandora, Slacker and Amazon. They’ve also got decent refresh rates, which should help with 3D performance, even if glasses and emitter aren’t included.

However, the sets aren’t cheap either though they’re not the highest-end, going for $4700 for the 60-incher, down to $3000 for the 46-incher isn’t really ‘budget-range’ either. They’ll be for sale at the end of September. Unless you’ve eco-ed a lot these days and are planning to get the best of the best, then we shall wait for Sony to refresh their XBR lines.

Sony BRAVIA® KDL-60NX810 Edge LED LCD HDTV with 3D

Available in September for about $4,700

• 60-inch Full HD 1080p Resolution HDTV with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

Sony BRAVIA® KDL-55NX810 Edge LED LCD HDTV with 3D

Available in September for about $3,700

• 55-inch Full HD 1080p Resolution HDTV with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

Sony BRAVIA® KDL-46NX810 Edge LED LCD HDTV with 3D

Available in September for about $3,000

• 46-inch Full HD 1080p Resolution HDTV with 3D
• DynamicEdge LED Backlighting with local dimming
• Motionflow™PRO 240Hz Technology for Smooth Motion
• Built-in Wi-Fi® for Network Connectivity
• BRAVIA® Internet Video & Widgets
• LightSensor™ adjusts backlight with room light

SOURCE via Gizmodo