Polaroid’s instant camera business might be falling into the back alley, but they’re still nonstop polishing their core business, which are sunglasses. Their light-spinning lens technology sure made a big hit for their branding, but now they’re thinking of making their name bigger thanks to Hollywood’s latest gimmick which scammed many innocent girls’ money: 3D!

Polaroid’s latest Premium 3D glasses have just got RealD-certified. Yes, only seven decades after introducing polarized theatre to the world the firm’s at it once more, with a line of designer 3D glasses endowed with upstart RealD’s enthusiastic recommendation. The glasses should appear at theatres near you soon, though we think it’s safe to say that you won’t see them distributed in little plastic baggies at the counter — there’s no word on price, but Polaroid’s probably calling them “premium” for a reason.

“Under the terms of the agreement, Polaroid Eyewear will distribute its RealD certified Polaroid Premium 3D Eyewear line to movie theaters and cinemas, eye care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D enabled movie theatres around the world. “

“RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style.”