Not all of us need a ringing alarm in the morning. Some of us are awaken by the crowing of roosters, ray of sunlights and even by hassling from our parents. Talking about alarm here, its all about the new gadget you see above- the DAWN alarm. The Dawn Alarm comes with extremely bright LED lights. The alarm will be those lights, which shine progressively brighter at any chosen time. However, you can still set a ringing alarm that will sound after the lights reach its maximum intensity. The Dawn Alarm Clock measures 5 x 5 x 16 cm. Beautiful dawn, this alarm clock is going to cost you $85.

[via New Launches]