Honda has announced their new hybrid system called the ‘IMA (Integrated Motor Assist)’ which allows it to cruise on its electric motor during low-load driving conditions of under 40km/h. The new Civic Hybrid car is powered by a 3 Stage i-VTEC engine combined with IMA system and features fuel efficiency of 23.2km/l. The car is going for 33,900,000 KRW which is around $37,047 after conversion. Video after the jump.

[via Aving]