This how you make use of your long cord of your phone charger. It is a clever battery shelf by Simon Spagnoletti, using cord to holds gadget. It’s pretty cool, you don’t have to see those tangled wire anymore.

The Battery shelf gives your phone a home as well as an providing an iconographic reminder to plug it in. The power cord no longer needs to hide in shame; its role in keeping you connected is proudly displayed

[via Make]