Expo designers have become more creative in how they present their exhibits simply just to stand out from the crowd and impress travel weary seen-it-all designer attendees. Companies are blowing huge budgets building these temporary temples designed to attract peoples. The Salone Del Mobile in Milan has played host to spectacular displays recently. A few international standouts include:

Fujitsu (picture shown above) set out to install a ‘Branding Monument,’ with it’s incredible light soaked bubble. The Fujitsu exhibit created an alternative universe for attendees, who were enthralled by the larger than life graphic and image displays.

Car giant Daimler-Chrysler commissioned Almut Weinecke-Ludwig of designing a motor-sport themed with traveling exhibition. First seen in Berlin, the awe inspiring installation was comprised of a racetrack. This race track is made from laminated wood. Talking about those fast cars.

Japanese designer Tokujin Yoshioka designed a brilliant display for Lexus in Milan last April. More than 700km of soft, transparent, acrylic fibers were tied to a triangular, ceiling-mounted frame creating a tunnel.

[via Thecoolhunter]