Sega really have gone down hill with using their brand name for the latest audio / visual reactive toy for your desk. Following in the tracks of the iDog. It lights up in different colors and flops around (joyfully) to ambient music and sounds. The fish comes equiped with 50 built-in ‘healing’ (ocean sounds, etc.) sound tracks, or you can hook it up to your portable audio player.

The iFish is about 8 inches long by 4.5 inches tall and is constructed of plastic. The head of the iFish is solid, while the tail resembles an actual fish tail with many bones. The tail can sway back and forth with a slight touch. This toy is powered by 3 AA batteries (not included) that fit into the belly. Once the batteries are installed, you can tap one of the front fins to wake the fish up. 5 LEDs on each side of the head and 3 LEDs in the tail will light up and cycle colors. Bubbling noises will play from its speaker, and wheels in the belly will allow the fish to spin around in a circle. It going to cost you USD69.00

[Via Dynamism]